Hi! I’m Allie.
For two decades, I’ve created user experiences with curiosity, craft, conviction, and — above all — deep care for users.
Curiosity
My highest Working Genius is wonder and I’m known for finding every question interesting, loving problems, and wanting to get to “the thing behind the thing.” I believe you have to start with context and depth to end up with something that feels simple and approachable. I want to create things that are firmly rooted in the “why.”
Craft
Taste, discernment, and thoughtfulness are critical in spite of — or especially because of — rapidly evolving technology. I believe the details matter. I want to create things that are as delightful as they are useful.
Conviction
I’m a first-principles thinker with a high value for integration. I believe making things that are meaningful will require you to die on some hills. I want to create things I’m proud to put my name on.
